CHIEF
/ SVP / EVP OF MARKETING (B2B & B2C)
Multi-dimensional
marketing executive providing leadership, vision, and business acumen
in driving revenue and margin growth. Proven strengths in sales support,
customer acquisition and retention, database/list management, cost
containment, and strategic planning. Perceptive in identifying and
capitalizing on business development opportunities to increase market
share. Masters in Interactive and Direct Marketing. Broad-based strengths
and accomplishments in:
New
Business Development/CRM, Product/Brand Management, Direct & E-Mail
Marketing, Customer Acquisition & Retention, Internet/e-Commerce
Strategy, Online Marketing & Lead Generation, Database Development/Management
Website Development, Staff Management & Team Building
PROFESSIONAL
EXPERIENCE
INTEGRATED
DIRECT LLC / INTEGRATED INTERACTIVE LLC, Cranford, NJ
12/03 – Present
Lead Generation Consulting Firm
CEO
- Manage daily operations for direct and interactive agency.
Services provided, to active client roster of over 20, include lead
generation, telemarketing services, direct mail, marketing strategy
and web marketing.
- Developed
entire client roster and overall billings from zero, then grew overall
revenues by 300% (on average) annually.
- Direct
sales and business development staff and provide direction on new
client acquisition efforts.
- Supervise
all creative and strategic projects, including overall operations
for 2 branch offices.
- Provide
client-care and retention supervision for all clients, including managerial
support in weekly and monthly meetings.
BLS
FUNDING, Jericho, NY 10/02 – 12/03
$1.5
Billion Mortgage Brokerage and Banking Firm
Director
of Marketing - Manage all lead generation, collateral development,
online advertising, print advertising, public relations, broadcast
and mass-media advertising, event marketing and database development
to support nationwide sales staff of 250. $3 MM budget. Direct staff
of eight. Indirect staff of 25.
- Implemented
both short and long-term marketing strategies which directly enhanced
company growth by $500 MM while simultaneously containing costs to
maintain ROI efficiencies of 700 – 800%.
- Managed
multiple business divisions, including a lead-generation division
known-as PremiumLeadz and an internal advertising agency known as
Target Marketing, as profit-centers which contribute additional corporate
revenue of over $600k annually. Also manage marketing efforts for
external banking division, known as Premium Capital Funding, currently
funding over $15 MM monthly.
- Directed
and initiate integrated marketing efforts in support of 10 branch
offices throughout the US, to boost overall production and sales-force
effectiveness through local promotions and geo-targeted efforts.
- Supervised
development of an ASP-based loan origination system which assists
loan consultants and processors in reducing lead-time needed to close
loans, thereby enhancing Customer Relationship Management while simultaneously
tracking marketing effort effectiveness and storing prospect/customer
data.
- Provide
strategic and creative direction for design and e-marketing of premier
websites Refinance.com, FastCash.com, BLSFund.com and PremiumCapitalFunding.com.
Includes opt-in e-mail marketing, search engine optimization, paid-inclusion,
banners, pop-ups and interstitial media placement.
- Develop
and maintain corporate branding and image including collateral, logos,
all trademarked and copy-right materials. Includes all copy, press
and investor relations material associated with brand-building.
JUPITER
MEDIA METRIX, New York, NY 10/00 – 6/02
$150M Market Research Organization
Director
of Web Marketing - Managed all online advertising, website development,
direct marketing, opt-in email marketing, sales lead generation, special
events, PR, collateral, and database management/development to support
corporate sales and marketing objectives $600K budget. Staff of six.
- Developed
opt-in e-mail data collection and warehousing procedures for a more
responsive, and cost-effective, method of communicating with clients
and prospects; resulted in current opt-in e-mail database, consisting
of over 5,000 prospects/clients, and directly contributing to high
response rates, better lead generation and increased e-commerce sales.
- Led
a team of developers in building a company-wide CRM database, for
client and prospect data, that allowed for efficient direct mail efforts,
reduced lead time to close sales, and greater overall customer service.
- Managed
direct sales support efforts, including collateral development and
prospect/client events, which resulted in increased renewals and new
customer acquisition.
- Spearheaded
e-Commerce efforts contributing $300k in sales and significant new
customer acquisition.
JOHN
WILEY & SONS, INC., New York, NY 5/98 - 10/00
Business-to-Business Book Publisher
Manager,
Electronic Promotions (3/00 - 10/00) - Manager, Direct Response
Marketing (5/98 - 3/00) - Managed all online and offline book marketing
efforts, including direct mail, opt-in e-mail marketing, online advertising,
website development and database management to drive revenue growth.
$400K Budget. Staff of four.
- Provided
strategic direction and management oversight for opt-in e-mail, promotional
web pages and banner ads, which contributed to Internet sales growth
of 25% annually
- Developed
opt-in e-mail data collection and warehousing procedures to create
more responsive, and cost-effective, method of communicating with
clients and prospects; directly contributed to building database of
10,000+ prospects/clients, and contributing to both high response
rates and increased e--commerce sales.
- Successfully
expanded e-commerce sales utilizing existing offline and online promotions;
developed integrated promotions, with online banners, opt-in e-mail
and direct mail, that drove traffic to online commerce store. Migrated
many offline customers online and increased overall e-commerce revenue
over 30%.
- Worked
with key online and offline re-sellers, as well as affiliates, to
market to their databases on cross-promotion, effectively broadening
scope and circulation of promotions in gaining new customers.
- Supported
direct sales force with direct mail/interactive efforts, contributing
20% to departmental revenue growth.
DRAFT
WORLDWIDE, New York, NY 2/97 - 5/98
Direct and Interactive Marketing Agency
Sr.
Account Executive (11/97 - 5/98) / Account Executive (2/97 -
11/97) - Managed multiple strategic and creative projects, including
web, print, mail, DRTV, radio and database modeling for Home Box Office,
Inc. (HBO). $1MM budget. Staff of eleven.
- Instituted
traffic processes and procedures for all members of the account team
to reduce missed print deadlines and provide means to hold individual
A/E's accountable; resulted in 95% of print deadlines met, and significant
cost savings due to reduction in late fees and missed print runs.
- Consulted
with client to implement an integrated multi-media plan (print, broadcast,
Internet) based on less-costly interactive communications and remnant
media space that achieved 80% prospect and new client retention while
adhering to clients 30% budget cut.
- Created
a six-phase direct mail program targeted at former customers and current
customers approaching service expiration to reverse decline in customer
renewals; with standard direct mail average response rates of 2%,
won back large percentage of former customers and achieved high customer
retention/renewal rate.
TRAVERS
TOOL CO., INC., Flushing, NY 10/95 - 2/97
Industrial Tool Distributor and Cataloger
Marketing
Manager (1/96 - 2/97) / Marketing Associate (10/95 - 1/96) –
Managed marketing efforts including production and mailing of catalog
and brochures, web development, print, events and database management.
$150K budget. Staff of two.
- Increased
annual catalog sales with development of full-color, 1,000 page catalog
with better merchandising that played direct role in increasing sales
and repeat-buying by current customers.
- Expanded
advertising capabilities and increased promotions while working with
limited budget; initiated and developed co-op advertising program
through effective partnership with key-product vendors.
- Successfully
increased overall response rates by 30%, while increasing overall
sales revenues generated from prospect brochures; analyzed in-house
database and rented prospect files to target more responsive.
ADDITONAL
EXPERIENCE
MERCY COLLEGE
/ BARUCH COLLEGE / LONG ISLAND UNIVERSITY / FASHION INSTITUTE OF TECHNOLOGY
10/01 - Present
Adjunct Professor of Marketing & Management
EDUCATION
NEW YORK
UNIVERSITY, New York, NY
MS, Interactive & Direct Marketing, Cum Laude, 2000
ST. JOHN’S
UNIVERSITY, Queens, NY
BS, Marketing Major, Concentration in Business Administration, 5/96
COMPUTER
SKILLS
MS OFFICE,
HTML, Dreamweaver, XML, JavaScript, Flash 5, Quark X-Press, Illustrator
and Photoshop
MEMBERSHIPS
& AFFILIATIONS
Active
member of DMA, DMCNY, DMALI
Vice President, New York University Alumni Association, 11/01 –
11/02
New York University Internet Committee, 2000
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